The design of a service for companies and a label for the fashion industry, both projects by Tec students, were recognized at the 2020 Creative Conscience Awards.
By Asael Villanueva | CONECTA News Desk - 09/30/2020

With proposals that can help create a sustainable society in the future, three Tec de Monterrey students were recognized at the international Creative Conscience UK competition.

Pamela Cano, an Architecture student, won the silver medal in the Service Design category for her Simbyco project, which proposes an exchange of waste products between companies so they can be reused.

“I am very happy that this wonderful idea could have had such an impact on other minds outside of this continent in such a short time,” said Pamela.

Paulina Espronceda, an Advertising and Market Communication student, and Diego Garza, an Industrial Design student, were in the top 11 in the Fashion and Textiles category with Conscious Tag, a label allowing customers to know the origin of their garments.

The Creative Conscience Awards are held annually to recognize projects that seek to creatively improve areas such as architecture, design, textiles and technology, among others.

 

(Above, from left to right) Diego Garza and Pamela Cano. (Below) Paulina Espronceda, students from the School of Architecture, Art and Design who excelled in the 2020 Creative Conscience Awards.
Ganadores de Creative Conscience UK 2020

 

Waste for some people, "gold" for others

Simbyco was created by Pamela who is studying the first year of an Architecture degree at the Monterrey Campus of Tec de Monterrey.

This project, Cano says, is based on industrial symbiosis, a phenomenon that developed in the 1970s in Denmark, when industries reused waste.

“Several companies began to form support chains. The waste material from one company became the raw material for another company,” said the student.

With that idea in mind, she developed Simbyco, a prototype with which she plans to create a database in which local and national companies are registered.

“That way, we can see which companies are compatible and enable them to form partnerships with each other.

“You’re not just helping yourself and saving money, but you also help the environment and reduce pollution,” she said.

 

Gif Simbyco

 

The student’s idea is that access to this database and partnerships will be free and companies will only be charged for more personalized advice.

Simbyco won a silver medal in the Service Design category, and now Pamela Cano wants to take her idea to the INCMty Heineken Green Challenge, another contest promoting sustainable entrepreneurship.

“I would like it to become a reality and become accessible to everyone. I want both a mom and pop store and a large company to be able to contribute,” said the student.

 

Simbyco creative conscience

 

Labels for conscious shopping 

Paulina Espronceda and Diego Garza created a prototype for Conscious Tag, a label that contains information about the origin of a garment.

“I had a friend who once told me that lots of pollution comes from the textile industry, and he also knew that there were many abuses taking place in this industry.

“Sometimes to get a cheap garment, people work in conditions that are unacceptable,” said Diego.

The idea of both students is that consumers know the origin of the garments they are buying, and are aware of the work that was done in order to create them.

Diego worked together with Paulina, who, in addition to studying Advertising at Tec de Monterrey, is also studying Fashion Design at Istituto di Moda Burgo.

There are many problems within the (textile) industry. Our idea was to make the purchase of garments a more conscious process,” she said.

The Conscious Tag prototype consisted of a speaker which, when cut from the garment, said the company’s information, what it does for the environment, and also for its workers.

 

tag etiquetado consciente

 

“It would be cool if brands competed to get it. It could add value to a brand,” shared Paulina.

“Like an emblem that a company could obtain. A guarantee of quality,” added Diego.

This project was one of the top 11 in the Fashion & Textiles category, and is featured alongside Simbyco on Creative Conscience UK’s 2020 winners page.

Both students confirm that they will continue developing this, and other projects, to improve the textile industry.

 

 

About the Creative Conscience Awards

Creative Conscience was founded in 2012 by Chrissy Levett, to promote creative ideas which seek to change the world positively.

This platform, founded in the United Kingdom, carries out educational events, talks, and workshops, supporting the development of practical tools to create a positive impact.

Students from the Tec’s School of Architecture, Art and Design share that their projects were developed as part of their classes, and that their teachers encouraged them to sign up for the global challenge.

On the Creative Conscience website, people can access information about various competitions and workshops, and find resources for support.

 

 

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