The Tec Sounds Radio program is celebrating five years of telling stories and news from the Tec by bringing expert voices to the community.
From the Campus, the Tec Sounds Radio magazine program that began as a space to share what’s happening at Tec de Monterrey and bring it into the public conversation, has been on the air for five years.
The program has established itself as the station’s most-listened-to program, connecting knowledge, current events, and the community through interviews, analysis, and expert opinions.
“‘From the Campus’ was founded to share the important work being done at Tec de Monterrey, not only on the Monterrey campus, but throughout the country”, said Jesús Ramón Uresti, manager of Tec Sounds Radio.
As it celebrates the fifth anniversary of its launch in Monterrey, we share five key facts that explain how it was founded, who made it possible, and why it has become a leader within the Tec Sounds family.
1. Impact: The station’s most listened-to program
With an average of 8,000 to 10,000 listeners per hour, From the Campus is the most-listened-to program on Tec Sounds Radio.
The station as a whole has more than one million listeners per month.
According to Uresti, these figures reflect not only audience numbers but also relevance, since the program has positioned itself as a reliable source of information, analysis, and dialogue, connecting the Tec with society.
“The content is designed for women on their way to work, young people studying at other universities, or anyone interested in current affairs”, said Uresti.
2. How it all began: From student laboratory to institutional platform
In its early days, the station was used as an academic laboratory for the Faculty of Humanities.
Over time, it became part of the Institutional Communication and Marketing Department and was conceived as a means of communicating with external audiences.
That’s how “From the Campus” started, with the idea of creating a morning radio show featuring experts who would discuss topics of public interest: health, finance, economics, technology, and emotional wellbeing.
3. How many segments does it have and what are they?
The program airs Monday to Friday from 7:00 to 10:00 a.m. (Central Mexico time).
Each hour includes a news segment with local, national, and international news, weather reports, traffic, and sports.
What’s more, it includes five specialized sections and two interviews every day. That adds up to 25 weekly sessions with 25 participating staff members, most of whom are experts from the Tec.
The sections include Wellness, Eating Well, TecScience, The Bookstore, With Your Permission, Personal Finance, and In Consultation.
There is also a special section called Tec News, which is activated when there are relevant institutional issues.
Each block lasts 30 minutes, strategically designed to coincide with the average commute time.
The program also offers promotions for the audience, such as tickets for events, with various activities on the station’s social media channels.
These sections are also available on demand here.
4. Who participates
The program is currently hosted by Sandra Canales, a Tec graduate with more than four years of experience behind the microphone. Previously, the program was hosted by Scarlett Galván.
Sandra is joined by Tec experts from different fields, who participate voluntarily.
“‘From the Campus’ connects you with people from different areas, allowing you to learn about different topics and address different issues to gain a clearer picture of what’s happening”, said Canales.
The host believes that diversity of voices is key: from researchers to mental health or economics specialists, everyone finds a space to engage with the audience from early on.
Canales says that her experience as host of “From the Campus” on the Tec’s radio station helped her become the host of TV Azteca Northwest’s prime-time news program.
“‘From The Campus’ connects you with people from different areas; you can learn about different topics and address different issues".- Sandra Canales, host
5. How it’s produced: Behind the microphone
Although most interviews are conducted live, some discussions may be recorded.
Every Monday, a production meeting is held to decide on the topics for the following week.
That’s where the guest search, content organization, and schedule coordination begin.
Although most interviews are conducted live, some discussions may be recorded.
The program is produced at the Monterrey campus from the CIAP building, or sometimes from Tec Sounds Radio’s outdoor booth at distritotec.
It competes in the morning slot with national networks such as Imagen, Fórmula, El Heraldo, and Milenio.
How can I listen to it?
“From The Campus” broadcasts in the city of Monterrey on 94.9 FM.
It can also be listened to on demand via the Internet.
The complete program for each day is uploaded daily to Tec Sounds Radio’s YouTube account.
About Tec Sounds Radio
Tec Sounds Radio 94.9 FM (Monterrey, Nuevo León) broadcasts 24 hours a day, 365 days a year
It’s part of the National Directorate of Institutional Communication and functions as a collaborative space where students, professors, staff, and Tec graduates participate in content creation.
“It’s a space for sharing knowledge, conveying what Tec de Monterrey is all about, and inspiring the personal development of our listeners”, said Uresti.
The station has over one million listeners each month.
“We value quality content that is backed by specialists and contributes to learning; we connect with our audience and accompany them from the start of their day”, concludes Canales.
READ ALSO:
Seleccionar notas relacionadas automáticamente
1
Category:
Related stories
