Tec students create project for exporting mole sauce to Canada

Students from the Tec’s Toluca campus on the Bachelor in Global Business (BGB) program have been working on a project called Business in Canada, in which the students created strategies for exporting mole sauce to Vancouver.

The group consisted of Eduardo Bautista, Daniela Domínguez, María Espinoza, Ana Flores, Gilberto González, Azul Gurrola, Erika Maraboto, Alejandro Morales, Karen Ramírez, Xani Sarabia, Karla Tarango, and Eva Vences.

These students worked with the Mexican company Grupo Industrial Munguia Ortega, which produces and distributes mole and chili pastes.

“Getting the chance to work with Grupo Industrial Munguia Ortega was a very enriching experience because not only were we able to export mole sauce but we also got to see the inner workings of a real company,” remarked Fernanda Espinoza.

The group assisted the company by laying the foundations for entering the market, scheduling appointments with potential customers in Canada, and forming trade relationships.

This project was developed in the Promoting Global Business concentration, and they were in the first year group to take this subject.

Crossing the cultural divide

Implementing the project meant that the students had to perform market surveys and research in Mexico and then gather further information in Canada. This allowed the team to glean a better perspective on the Canadian market.

“The greatest challenge in this project was the cultural divide. After doing some research in Mexico, we approached the Canadian market and realized that the information wasn’t the same,” explained Daniela Dominguez.

“The greatest challenge in this project was the cultural divide.”

In general, the students felt grateful for the opportunity to explore the concepts they had learned in their concentration through a multicultural perspective.

“Many of us would like to revisit this experience again and again because it takes you out of your comfort zone and exposes you to different cultures and ideologies that enrich your perspective,” shared Karen Flores.

A realistic experience

According to the team, they had never had such a realistic experience of how a business works, much less in another country. Despite this challenge, their project was successful.

The students always had the support of Professor Gabriela Becerril and the training partners to complete this project.

“It’s very important that you don’t forget the concepts you’ve learned and bear in mind that when you get there, the reality is very different,” Karla Tarango advised future students on the concentration who would like to take part in these types of projects.

In general, they received a positive response from customers in Vancouver and their proposals were accepted quickly.

The students felt well-prepared for this project because of everything they had learned at the Tec and their prior experience with other training partners.

“I’ve grown a great deal since I started at the Tec because working with training partners since the first semester has been a very enriching experience,” concluded Alexia Vences.

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